Three ad pieces created to bring awareness to the minimalist community. The three pieces include one magazine spread, one social media "swipe" sponsored ad and a two-piece subway billboard ad. I used colour, words and sound metaphorically to represent how it feels when the mind is full and how it feels to be mindful. All the while keeping the look of the campaign true to what it represents. black represents deep saturation and fullness of the mind. white represents clarity and peace of mind.